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	<title>Clive Hornsby</title>
	<link>http://clivehornsby.com</link>
	<description>Marketing for local businesses</description>
	<lastBuildDate>Tue, 26 Jan 2010 18:00:12 +0000</lastBuildDate>
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	<item>
		<title>Direct Marketing Agencies</title>
		<description><![CDATA[Marketing a product through promotional activities such as; leaflets, brochures, catalogs, print ads, promotional emails that are delivered directly to a prospective customer is what Direct Marketing Agencies strive to do. Direct Marketing Agencies are also immensely successful in winning over customers mainly due to the ingenious and innovative methods used in order to capture [...]]]></description>
		<link>http://clivehornsby.com/direct-marketing-agencies</link>
			</item>
	<item>
		<title>Direct Marketing Solutions</title>
		<description><![CDATA[Although it may pass by you as a mundane requirement or something that is basic for a business, a companys online presence, in the form of a website is one of the best direct marketing solutions that can be employed. Surprised?
Designing a website to impress your target audiences and any other party whos interested to [...]]]></description>
		<link>http://clivehornsby.com/direct-marketing-solutions</link>
			</item>
	<item>
		<title>Direct Marketing Mailing List</title>
		<description><![CDATA[Direct marketing mailing list is a fairly new marketing strategy employed in this era of information technology. Direct marketing is different from others in that it deals directly with the end user or customer without involving media or third party. Another key difference in direct marketing is that it calls for some action through its [...]]]></description>
		<link>http://clivehornsby.com/direct-marketing-mailing-list</link>
			</item>
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		<title>Direct Marketing Software</title>
		<description><![CDATA[When we speak about direct marketing software, there are many things that would come to our minds. Article marketing using direct marketing software is one such strategy employed by amasses today. It is a little strange how article marketing could actually earn money for people. However, the truth is that there are many people who [...]]]></description>
		<link>http://clivehornsby.com/direct-marketing-software</link>
			</item>
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		<title>Direct Marketing Networks</title>
		<description><![CDATA[Direct marketing networks can be best introduced as a step in the evolution of e-marketing.
The boom in social network sites in the recent past has been a great aid in the expansion of this novel concept. The use of traditional advertising methods such as news papers and television seem to be fading away to become [...]]]></description>
		<link>http://clivehornsby.com/direct-marketing-networks</link>
			</item>
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		<title>Direct Marketing Strategies</title>
		<description><![CDATA[There are two main characteristics that distinguish direct marketing from other types of marketing. It attempts to send its message across directly to the buyers without intervening and secondly it focuses on driving a specific call-to-action where it involves measuring the positive feedback from customers.
Most businesses are thankful for direct marketing strategies that have helped [...]]]></description>
		<link>http://clivehornsby.com/direct-marketing-strategies</link>
			</item>
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		<title>Email Direct Marketing</title>
		<description><![CDATA[The use of marketing has changed the way many businessmen think during the last couple of decades. Companies are now hunting for their customers rather than wait for them to arrive at the company doorstep. With the continuous evolution of marketing the new direct marketing tool has come into light. When you analyze a bit [...]]]></description>
		<link>http://clivehornsby.com/email-direct-marketing</link>
			</item>
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		<title>Direct Mail Statistics</title>
		<description><![CDATA[Products and services run the whole world these days with anything from medical services to a childrens toy being branded and labeled to achieve maximum profit. In this competitive environment your small and medium scale business will have to dig in and fight hard to make it big. But it is not impossible at all. [...]]]></description>
		<link>http://clivehornsby.com/direct-mail-statistics</link>
			</item>
	<item>
		<title>Direct Response Marketing</title>
		<description><![CDATA[Do you want to advertise a new product in such a way that the prospective consumer could give you immediate feedback about your product? Why not try direct response marketing techniques?
The success of direct response marketing can be attributed to the fact that this form of marketing allows the prospective consumers to be able to [...]]]></description>
		<link>http://clivehornsby.com/direct-response-marketing</link>
			</item>
	<item>
		<title>Direct Marketing Plan</title>
		<description><![CDATA[A direct marketing plan is not as simple as it sounds. It is pretty much about planning from A-Z on how things should happen in your company. A direct marketing plan is not all about marketing rather this plan will affect every other aspect of your business from profits to budgets. 
There are a few [...]]]></description>
		<link>http://clivehornsby.com/direct-marketing-plan</link>
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